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Social ad campaign

Knaek — Archetypes

Client
Knaek
Year
2024
Role
Production, Concept

Social ads that capture the playful side of student life. Knaek approached us with the question of whether we could help them develop an online campaign for social media, to mark the start of the new school year. For this campaign, we took student life as our starting point and created three distinct archetypes, each amplified into a humorous character.

@knaek

The Eternal Student

Original audio · @knaek
@knaek

The Show Pony

Original audio · @knaek
@knaek

The Profiteer

Original audio · @knaek
Three sponsored social ads.